Who are you marketing to?
Hey - its been a while and we are incredibly busy finalising the AQR purchasing model.
And Yes - we are close …. I know we keep saying it but it is true.
This is just a quick note on the new generation and the impact of digital marketing. What is interesting to note is that we all acknowledge that the teenagers don’t have a credit card to shop online (unless of course they “borrow” your own), but an interesting study by Don Tapscott, who draws on the $4 million research project that inspired his new book, Grown Up Digital, outlines that these kids spend all of their time researching online before buying.
The comments that we need to alter the traditional method of the 4 P’s strategy is important for all business owners. The “Net Generation” are ad resistant and being raised in the digital marketing age can see a cheezy ad from miles away.
And in case your not convinced on the power of this market here are a few stats from the article
Taken from Business Week Article -Net Gen Transforms Marketing
“In the U.S., students earn almost $200 billion a year in part-time or full-time jobs, and in 2006, they purchased $190 billion worth of goods. What’s more, they influence their baby boomer parents. Net Geners age 21 and under influence 81% of their families’ apparel purchases and 52% of car choices. Even younger children have powerful sway, with those between 5 and 14 influencing 78% of total grocery purchases. And, as they age, their direct purchasing power will soar. In 2003, only 5% of cars were purchased by people born between 1980 and 1995; by 2020, this will climb to 40%. “
Lookout ….. their coming - better get ready.
Noosa Businesses: Improve your ranking
Noosa Business Directory
Please visit our friends at OurNoosa.com. Help increase your search engine ranking by getting a free link back to your Noosa based business. Noosa businesses can submit their details to Our Noosa’s free noosa business directory today. Categories include:
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White Space Adserving Network
Well we have been working around the clock (ha … who isn’t in this industry) to finish off the adserving network and can happily say ……….. almost!
We are very close. Each day we test we realise we can make the interface and ability to purchase ads easier to use.
The irony is here that the simpler we make it for the user - the more complex the back end and code needs to be. It’s all for a good cause though!
Just to recap - the one thing that has bugged us over the years is the ability to understand exactly what it is worth to advertise on any given website. Many of you will have found a great site that really targets your precise demographic, only to find that you can’t get a reply on the advertising prices, they don’t know what it is worth, don’t offer any advertising or just price themselves out of the markets (YES … $10,000 is too expensive for 10,000 impressions).
I love the saying that if something bugs you, spend 5 minutes on how to improve it. If you can come up with a way to improve it in that time then you could be onto a good thing. Well here t WSM we ahve spent 12 months on it, so you know it is going to be great.
The short of it is that we have developed a score for each website that want to participate in the ad network. Each website that want to show ads on their pages (relevant ads mind you - not the crappy bingo type * sorry bingo guys) will receive a score out of 100. This score is known as an AQR™ - advertising quality rank™.
So the higher the AQR™ the more it will cost to advertise, but at least you also know how many visitors, the stick time, page impressions ….. even a score for how well a site is designed.
These factors plus dozens more make up the AQR™ which in turn allow you to browse our network and effectively benchmark sites at a glance BEFORE throwing money at them. Obviously we will provide weekly reports on how many impressions and click throughs etc just to make sure you understand the ROI for each campaign.
You can book the ads direct through us and even organise the creation of your creatives (if you don’t have any). We would like to think that any company looking to increase their brand recognition, promote a new service or sell products can spend 15 minutes in our network and spend a percentage of their online ad budget without any guesswork.
Your right ….. this is not new - in fact the IAB has reported here that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, showing that advertising online will become the norm for most businesses. What we are doing is trying to simplify things to make your adplacements as profitable and effective as possible for you organisation - transparency, that’s what we are going for here.
Stay tuned….. just a bit longer 
How much to pay for online advertising?
I started really taking notice of the internet in 1995 after seeing a major company use a web address on a billboard in the middle of no-where. For me this was like the branding strategy of Coke - just blast it everywhere you can. (Not a strategy that many business can afford to do). However what really got me thinking was the fact they they had taken the effort to put the web address on the bottom of this 20 foot billboard.
Why? …. what did they know or expect was going to happen.
Well fast forward to today. Advertising online is a given now, not just on billboards, magazine ads, golf balls, pens, condoms (well … maybe not yet) but you get the idea.
Noosa Luxury Accommodation
New web site launching today (Aug 28th). Noosa Luxury Holidays is a basic site that aims at providing hand picked high end accommodation options for Noosa Heads. We are talking about unbelievable houses on Noosa Sound, Penthouses at Little Cove and Apartments, Penthouses at The Sound.
Eguide Travel
Just some samples of the banners developed for the eguide network.
Eguide Travel is a network of some travel related websites that offer loads of information in over 60 countries. We are just playing around with some 250 x 250 content banners to go into some local Australian sites to generate a bit of interest in their new booking service via carefully selected travel partners.
Rainbow Beach Accommodation
Have been asked by the owners of this accommodation resort at Rainbow Beach to help with their organic rankings. Rainbow Ocean Palms Resort is a boutique resort located on the Fraser Coast. I have actually stayed here with the family and I can tell you that this was such a beautiful place to stay. All the rooms have the most spectacular views and the Penthouse that we stayed in was perfect. Rainbow Beach is the gateway to Fraser Island and is the perfect way to see Fraser Island being that it is so close.
Oh Yeah … so what we are doing is helping this resort with a link strategy. The site has been optimised for the main keywords of Rainbow beach accommodation and so far they are climbing on the google search engine. They are showing for more niche keywords such as Rainbow beach penthouses and Rainbow beach resorts. Gaining positions in the search engine indexes is never an overnight thing. There is no magic formula and it’s great to have clients that commit to the long term campaign.
Flash websites & SEO
This has been going on for years now. The amount of times we have had this discussion with clients has been amazing. Can my flash site achieve the same ranknings as a normal HTML website?
The answer is YES !!! and No …..
Well still a bit more no than yes (at the moment)
Lets explore.
Google and Yahoo have been developing a new algorithm for indexing textual content in Flash files in conjunction with Adobe who provide the Adobe Flash Player technology to both companies ( poor Microsoft - gee the other kids just don’t like playing with him do they).
Adobe have also stated that content owners and developers do not have to do anything to the millions of deployed SWF files to make them more searchable. Hmmmm… so does that mean that they will all just start ranking now?
Well Google have made these comments regarding flash that help designers understand a bit more about the technology and how goolge sees it.
“Flash is inherently a visual medium, and Googlebot doesn’t have eyes. Googlebot can typically read Flash files and extract the text and links in them, but the structure and context are missing. Moreover, textual contents are sometimes stored in Flash as graphics, and since Googlebot doesn’t currently have the algorithmic eyes needed to read these graphics, these important keywords can be missed entirely.”
So it seems that the old flash sites may still have issues and not be index right away. If your flash was built using text elements as well as images then the text can be indexed, if the flash was developed where all elements are images then it will not work as yet.
There are some other areas that have been pointed out by other SEO sites globally. Essentially the message is the same …. act with caution here. Flash sites are not cheap and essentially what you are doing is hoping that the flash designer understands what is needed by google and others to pull info out of the flash movie to give it an index.
Also - I have never seen a flash file with the hireachal qualities that the search engines base so much of their algorythims on. I am talking about heding tags (H1 - h2 etc) or anchor, title tags etc. It is just the bare basics that can really help a standard HTML site, so unless a flash site is given exceptions to the rules - I wouldn’t be recommending any of our clients to go full flash just yet.
Search Engine Optimisation Tips
Search Engine Optimisation Tips
There is a big difference to submitting a normal website to search engines compared to CMS sites or even ecommerce websites. Different rules apply, and don’t let anyone tell you that submitting to 3,000 search engines for a one of payment will do the trick ……. it hasn’t in the past and never will.
Read more
Search Engine Optimisation - What is it?
What is Search Engine Optimisation?
Web sites aren’t magical. You cannot build it and expect “them to come”. No matter what anyone tells you, a well crafted site still needs to be designed and managed by someone who understands basic communication, advertising, marketing and sales principles.
Search engine optimisation consists of multiple techniques that are used to follow the rules for each individual search engine and apply these to your website to gain the best possible listing in each search engine index.
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How to contact us
There are several ways to get ion touch with us.
Start by visiting our contact page here. -
Services
SEO - search engine optimisation
SEM - search engine marketing
Media Buying - & creative advertising -
Latest Clients
Markets Online
Zinc Real Estate Noosa
Emerald Resort Noosa