Marketing in General•
on December 9th, 2009•
I get on my soap box from time to time, and this is one of them.
This post is about “How to screw up your Brand Power”. We have several companies here in Australia that deal in electronics, whitegoods, furniture – so they are the bare bones of retail if you will. These companies obviously push their brand heavily in the traditional media such as TV, papers and mail drops.
Now there is nothing at all wrong with this (all businesses need to push their brand in areas that give them that brand recall over a competitor), however it is the way they do it.
Let me give you an example. Harvey Norman is one of these large companies that run loads and loads of ads in prime time TV spots, I think they offset the cost in the ad placement by producing the worst ads possible . The ads they put on have to be some of the cheapest and most annoying. Now before anyone says “ah ha – but see you’re talking about them in your blog so it must be effective”…….. keep reading. Bad publicity is not always good publicity. read more
Design Portfolio•
on November 5th, 2009•
Picklecircus.com
The Site: A fantastic idea that helps children to tell the time, tie their shoes and the importance of brushing their teeth
Our Job: Working with Raspberry Frog and Kapow Pictures to develop the website, ecommerce and media areas for Pickle Circus. This site is a beautiful mix of flash, html, ajax and javascript.
Our next area of assistance here is in cross promotion and marketing in the online environment. Google Adwords are established early in a site like this to push instant sales through the site while the search engine optimisation takes place.
Design Portfolio•
on November 5th, 2009•
adamdewecobuild.com.au
The Site: Sustainable and Green building designer with great ideas and the ability to save big bucks on building really aesthetic properties. Being green doesn’t mean crap looking materials or limited options.
Our Job: Match the corporate colour, look and feel into a simple site that helps reflect a modern yet clean theme.
We used ajax, javascript and CSS to design with functions such as simple PDF upload and traceable reporting for downloads of these.
Design Portfolio•
on November 1st, 2009•
Grasshopper Say
The Site: Again working with Kapow Pictures and Rasberry Frog to help put the website together for Grasshopper Say. Another great idea from Raspberry Frog, this time as a mobile app. More information and link to the site soon.
Our Job: Follow the lead of the creators and bring the elements of design into a site that showcases sample movies, state of the art image gallery and a simple clean look.
Board Rack Surf Shop
The Site: Cutch
Our Job: Follow the lead of the creators and bring the elements of design into a site that showcases sample movies, state of the art image gallery and a simple clean look.
I have been doing a bit of shopping online over the last 6 months and one area that has made a difference to my purchasing decision is the ability to view a video that is directly related to the product I am thinking of purchasing. I am not talking about finding the product and then researching to locate a product video that is related, I am talking about viewing the video on the site in question that sits right next to the add to cart button.
Here’s my example. I surf (as much as I can) and have for 30 years. So I know a bit about board design and functionality and the last thing you want to do is buy a board that just doesn’t work for you. read more
Just a quick one today.
Was reading a lead from one of our Twitter Followers about the issues facing the US newspaper industry.
I won’t go into detail, however it is an interesting read that outlines the following (quoted from The Boston.com site).
“Newspapers have been hit hard by the loss of readers and advertisers to the Internet, while the national economic slowdown has intensified the advertising slump. In recent months, the Rocky Mountain News has closed, the Seattle Post Intelligencer has significantly reduced staffing and moved entirely onto the Web, and several major newspaper companies have filed for bankruptcy protection. read more
One area that we go over a fair bit lately with our clients is the need to have a strong brand awareness strategy.
In short what this means in the online advertising world is that it is OK to embark on a strategy that just looks at promoting your business brand. Actually, it’s more than ok, it is a must.
You see the habits of off-line purchase decision making and online purchase decision making are very similar in many ways. I think we need to get out of our heads that off-line and online advertising are at 2 different ends of the spectrum. We also need to stop thinking about online advertising as clicks on ads. read more
Just read a interesting article by Steve Ruble regarding the fact that there will be no tangible ads by 2014 (We’re talking USA here) and while I don’t agree entirely with him, I do agree with many points made.
The one that really sticks out for us here is that in 2014 the demographic change will be that 13 to 15 year old kids today will be our 18 – 20 year old market then.
So looking at that – I know my own kids have NEVER picked up a paper to look for toys, bands, movie times or anything else. In fact my 6 year old just spent an hour last night online going over all the toy sites such as Target.com.au to do his xmas list to santa. He did this all on his own and only request for help was ” Is Indiana Jones with a space in it?” (must be some cool Indiana Jones lego stuff out there)
I don’t think this is a case of “when they get older they will discover the newspaper or print material”.
It is a complete shift away from the traditional print media or tangible media as Steve mentions to the online arena. Make of it what you will …. I know that if I wanted to ensure the effectiveness of my advertising dollar I would be working out now how I keep my 6, 9 and 14 year old happy in 2014.
Online Markerting Trends•
on November 19th, 2008•
Hey – its been a while and we are incredibly busy finalising the AQR purchasing model.
And Yes – we are close …. I know we keep saying it but it is true.
This is just a quick note on the new generation and the impact of digital marketing. What is interesting to note is that we all acknowledge that the teenagers don’t have a credit card to shop online (unless of course they “borrow” your own), but an interesting study by Don Tapscott, who draws on the $4 million research project that inspired his new book, Grown Up Digital, outlines that these kids spend all of their time researching online before buying.
The comments that we need to alter the traditional method of the 4 P’s strategy is important for all business owners. The “Net Generation” are ad resistant and being raised in the digital marketing age can see a cheezy ad from miles away.
And in case your not convinced on the power of this market here are a few stats from the article
Taken from Business Week Article -Net Gen Transforms Marketing
“In the U.S., students earn almost $200 billion a year in part-time or full-time jobs, and in 2006, they purchased $190 billion worth of goods. What’s more, they influence their baby boomer parents. Net Geners age 21 and under influence 81% of their families’ apparel purchases and 52% of car choices. Even younger children have powerful sway, with those between 5 and 14 influencing 78% of total grocery purchases. And, as they age, their direct purchasing power will soar. In 2003, only 5% of cars were purchased by people born between 1980 and 1995; by 2020, this will climb to 40%. “
Lookout ….. their coming – better get ready.
SEO Information•
on October 13th, 2008•
Noosa Business Directory
Please visit our friends at OurNoosa.com. Help increase your search engine ranking by getting a free link back to your Noosa based business. Noosa businesses can submit their details to Our Noosa’s free noosa business directory today. Categories include:
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