Noosa Businesses: Improve your ranking
Noosa Business Directory
Please visit our friends at OurNoosa.com. Help increase your search engine ranking by getting a free link back to your Noosa based business. Noosa businesses can submit their details to Our Noosa’s free noosa business directory today. Categories include:
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Flash websites & SEO
This has been going on for years now. The amount of times we have had this discussion with clients has been amazing. Can my flash site achieve the same ranknings as a normal HTML website?
The answer is YES !!! and No …..
Well still a bit more no than yes (at the moment)
Lets explore.
Google and Yahoo have been developing a new algorithm for indexing textual content in Flash files in conjunction with Adobe who provide the Adobe Flash Player technology to both companies ( poor Microsoft - gee the other kids just don’t like playing with him do they).
Adobe have also stated that content owners and developers do not have to do anything to the millions of deployed SWF files to make them more searchable. Hmmmm… so does that mean that they will all just start ranking now?
Well Google have made these comments regarding flash that help designers understand a bit more about the technology and how goolge sees it.
“Flash is inherently a visual medium, and Googlebot doesn’t have eyes. Googlebot can typically read Flash files and extract the text and links in them, but the structure and context are missing. Moreover, textual contents are sometimes stored in Flash as graphics, and since Googlebot doesn’t currently have the algorithmic eyes needed to read these graphics, these important keywords can be missed entirely.”
So it seems that the old flash sites may still have issues and not be index right away. If your flash was built using text elements as well as images then the text can be indexed, if the flash was developed where all elements are images then it will not work as yet.
There are some other areas that have been pointed out by other SEO sites globally. Essentially the message is the same …. act with caution here. Flash sites are not cheap and essentially what you are doing is hoping that the flash designer understands what is needed by google and others to pull info out of the flash movie to give it an index.
Also - I have never seen a flash file with the hireachal qualities that the search engines base so much of their algorythims on. I am talking about heding tags (H1 - h2 etc) or anchor, title tags etc. It is just the bare basics that can really help a standard HTML site, so unless a flash site is given exceptions to the rules - I wouldn’t be recommending any of our clients to go full flash just yet.
Search Engine Optimisation Tips
Search Engine Optimisation Tips
There is a big difference to submitting a normal website to search engines compared to CMS sites or even ecommerce websites. Different rules apply, and don’t let anyone tell you that submitting to 3,000 search engines for a one of payment will do the trick ……. it hasn’t in the past and never will.
Read more
Search Engine Optimisation - What is it?
What is Search Engine Optimisation?
Web sites aren’t magical. You cannot build it and expect “them to come”. No matter what anyone tells you, a well crafted site still needs to be designed and managed by someone who understands basic communication, advertising, marketing and sales principles.
Search engine optimisation consists of multiple techniques that are used to follow the rules for each individual search engine and apply these to your website to gain the best possible listing in each search engine index.
Read more
Welcome to the WSM Online Ad Blog
So what’s this all about?
Here at White Space Media we find ourselves needeing (and wanting) to stay updated on all the latest happenings in the search engine world and online advetising industry. When compiling our research we often find useful slices of information that may help you make your business decisions or formalise a market strategy. This is where we plan on posting all of this information - on the WSM ad Blog.
As far as we are concerned there are 3 main areas to the online ad world.
- SEO - search engine optimisation
- SEM - search engine marketing
- Media Buying and creative advertising
Obviously you can then break each of these down into hundreds of sub categories, but the putpose of this we will try and categorise as much as we can into one of these three areas.
If you find something that you think we need to talk about then by all means shoot us an email by visiting our contact page.
Thanks for visiting and we look forward to keeping this area full of helpful information.
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How to contact us
There are several ways to get ion touch with us.
Start by visiting our contact page here. -
Services
SEO - search engine optimisation
SEM - search engine marketing
Media Buying - & creative advertising -
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