I have been doing a bit of shopping online over the last 6 months and one area that has made a difference to my purchasing decision is the ability to view a video that is directly related to the product I am thinking of purchasing. I am not talking about finding the product and then researching to locate a product video that is related, I am talking about viewing the video on the site in question that sits right next to the add to cart button.
Here’s my example. I surf (as much as I can) and have for 30 years. So I know a bit about board design and functionality and the last thing you want to do is buy a board that just doesn’t work for you. read more
Just a quick one today.
Was reading a lead from one of our Twitter Followers about the issues facing the US newspaper industry.
I won’t go into detail, however it is an interesting read that outlines the following (quoted from The Boston.com site).
“Newspapers have been hit hard by the loss of readers and advertisers to the Internet, while the national economic slowdown has intensified the advertising slump. In recent months, the Rocky Mountain News has closed, the Seattle Post Intelligencer has significantly reduced staffing and moved entirely onto the Web, and several major newspaper companies have filed for bankruptcy protection. read more
One area that we go over a fair bit lately with our clients is the need to have a strong brand awareness strategy.
In short what this means in the online advertising world is that it is OK to embark on a strategy that just looks at promoting your business brand. Actually, it’s more than ok, it is a must.
You see the habits of off-line purchase decision making and online purchase decision making are very similar in many ways. I think we need to get out of our heads that off-line and online advertising are at 2 different ends of the spectrum. We also need to stop thinking about online advertising as clicks on ads. read more