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	<title>Online Marketing Information. Advertising Blog</title>
	<link>http://whitespacemedia.com.au/adblog</link>
	<description>Online marketing, online advertising options and ideas for businesses on the Internet</description>
	<lastBuildDate>Tue, 29 Dec 2009 19:41:57 +0000</lastBuildDate>
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		<title>Big companies &amp; how they kill their own brands</title>
		<description><![CDATA[I get on my soap box from time to time, and this is one of them.
This post is about &#8220;How to screw up your Brand Power&#8221;. We have several companies here in Australia that deal in electronics, whitegoods, furniture &#8211; so they are the bare bones of retail if you will. These companies obviously push [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/249</link>
			</item>
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		<title>New Web Site &#8211; Pickle Circus</title>
		<description><![CDATA[Picklecircus.com
The Site: A fantastic idea that helps children to tell the time, tie their shoes and the importance of brushing their teeth
Our Job: Working with Raspberry Frog and Kapow Pictures to develop the website, ecommerce and media areas for Pickle Circus. This site is a beautiful mix of flash, html, ajax and javascript.
Our next area [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/235</link>
			</item>
	<item>
		<title>Adam Dew Eco Build</title>
		<description><![CDATA[adamdewecobuild.com.au
The Site: Sustainable and Green building designer with  great ideas and the ability to save big bucks on building really aesthetic properties. Being green doesn&#8217;t mean crap looking materials or limited options.
Our Job: Match the corporate colour, look and feel into a simple site that helps reflect a modern yet clean theme.
We used ajax, javascript [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/233</link>
			</item>
	<item>
		<title>Latest Designs</title>
		<description><![CDATA[Grasshopper Say
The Site: Again working with Kapow Pictures and Rasberry Frog to help put the website together for Grasshopper Say. Another great idea from Raspberry Frog, this time as a mobile app. More information and link to the site soon.
Our Job: Follow the lead of the creators and bring the elements of design into a [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/132</link>
			</item>
	<item>
		<title>Video display to boost online sales ?</title>
		<description><![CDATA[I have been doing a bit of shopping online over the last 6 months and one area that has made a difference to my purchasing decision is the ability to view a video that is directly related to the product I am thinking of purchasing. I am not talking about finding the product and then [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/21</link>
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		<title>The Newspaper Industry &#8211; How bad is it?</title>
		<description><![CDATA[This is an excerpt]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/20</link>
			</item>
	<item>
		<title>Brand Awareness Online</title>
		<description><![CDATA[One area that we go over a fair bit lately with our clients is the need to have a strong brand awareness strategy.
In short what this means in the online advertising world is that it is OK to embark on a strategy that just looks at promoting your business brand. Actually, it&#8217;s more than ok, [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/19</link>
			</item>
	<item>
		<title>Consider your market now and in 2014</title>
		<description><![CDATA[Just read a interesting article by Steve Ruble regarding the fact that there will be no tangible ads by 2014 (We&#8217;re talking USA here) and while I don&#8217;t agree entirely with him, I do agree with many points made.
The one that really sticks out for us here is that in 2014 the demographic change will [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/18</link>
			</item>
	<item>
		<title>Who are you marketing to?</title>
		<description><![CDATA[Hey &#8211; its been a while and we are incredibly busy finalising the AQR purchasing model.
And Yes &#8211; we are close &#8230;. I know we keep saying it but it is true.
This is just a quick note on the new generation and the impact of digital marketing. What is interesting to note is that we [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/17</link>
			</item>
	<item>
		<title>Noosa Businesses: Improve your ranking</title>
		<description><![CDATA[Noosa Business Directory
Please visit our friends at OurNoosa.com. Help increase your search engine ranking by getting a free link back to your Noosa based business. Noosa businesses can submit their details to Our Noosa&#8217;s free noosa business directory today. Categories include:





Noosa Accommodation (14)






Noosa Art &#38; Design (2)






Noosa Builders, Electricians &#38; Plumbers (51)






Noosa Business Consultants &#38; [...]]]></description>
		<link>http://whitespacemedia.com.au/adblog/archives/15</link>
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