Online Marketing
When we talk about Online Marketing we are referring to the following 3 key areas.
When we talk about marketing online we are really grouping all online marketing techniques into the one area. When you look at your offline marketing options you automatically know that you need to drill down a little to be more specific about what type of advertising options suit your business.
You know that your options include print media, television, direct marketing and radio advertising so once you decide on which format you want to use, you then look at the different distribution methods and information such as time segments, circulation numbers, program schedules, area demographics etc.
Online Marketing is not that much different to Offline Marketing.
