“We have ranked #1 in the world for Learn to Surf” for 10 years as a direct result of the work that Matt Bennell has done for us. He makes sure that we have exactly what we need to stay one step ahead of the competition. Google Results rank us #1 of about 20,600,000 search results and if that doesn’t convince them, nothing will. Thanks Mate” . Merrick Davis, Merrick’s Learn To Surf Noosa, QLD. October 2009
Although most visitors to the White Space Media online marketing website will not read the following text, it is still important that we let you our users and the search engines such as Google, MSN and Yahoo know exactly what we’re about.
So following are some of our products and a little information about our Advertising Agency& online marketing services.
As an Online Advertising Agency, White Space Media is reposnsible for helping you to promote your brand or products to an audience that is best suited to you. The ad delivery system we have created allows you to select websites that target users that will be more inclined to react to your ad when they view. Options for ads include rich media flash advertisments inside key sites to deliver your advertising message. read more »
I have been doing a bit of shopping online over the last 6 months and one area that has made a difference to my purchasing decision is the ability to view a video that is directly related to the product I am thinking of purchasing. I am not talking about finding the product and then researching to locate a product video that is related, I am talking about viewing the video on the site in question that sits right next to the add to cart button.
Here’s my example. I surf (as much as I can) and have for 30 years. So I know a bit about board design and functionality and the last thing you want to do is buy a board that just doesn’t work for you. read more »
I get on my soap box from time to time, and this is one of them.
This post is about “How to screw up your Brand Power”. We have several companies here in Australia that deal in electronics, whitegoods, furniture – so they are the bare bones of retail if you will. These companies obviously push their brand heavily in the traditional media such as TV, papers and mail drops.
Now there is nothing at all wrong with this (all businesses need to push their brand in areas that give them that brand recall over a competitor), however it is the way they do it.
Let me give you an example. Harvey Norman is one of these large companies that run loads and loads of ads in prime time TV spots, I think they offset the cost in the ad placement by producing the worst ads possible . The ads they put on have to be some of the cheapest and most annoying. Now before anyone says “ah ha – but see you’re talking about them in your blog so it must be effective”…….. keep reading. Bad publicity is not always good publicity. read more »