Search Engine Optimisation - What is it?
What is Search Engine Optimisation?
Web sites aren’t magical. You cannot build it and expect “them to come”. No matter what anyone tells you, a well crafted site still needs to be designed and managed by someone who understands basic communication, advertising, marketing and sales principles.
Search engine optimisation consists of multiple techniques that are used to follow the rules for each individual search engine and apply these to your website to gain the best possible listing in each search engine index.
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Online Advertising Expenditure Report
Price Waterhouse Coopers have put out the latest industry survey on behalf of the Interactive Advertising Bureau Australia with figures for the Dec 07 period (yes it is a while ago and yes it is the latest)
The OAER provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise the expenditure on General Display advertising, Classifieds advertising and Search and Directories advertising.
Rather than try and summarise the 32 page doc we thought a link to the PDF may be the best way to go.
Welcome to the WSM Online Ad Blog
So what’s this all about?
Here at White Space Media we find ourselves needeing (and wanting) to stay updated on all the latest happenings in the search engine world and online advetising industry. When compiling our research we often find useful slices of information that may help you make your business decisions or formalise a market strategy. This is where we plan on posting all of this information - on the WSM ad Blog.
As far as we are concerned there are 3 main areas to the online ad world.
- SEO - search engine optimisation
- SEM - search engine marketing
- Media Buying and creative advertising
Obviously you can then break each of these down into hundreds of sub categories, but the putpose of this we will try and categorise as much as we can into one of these three areas.
If you find something that you think we need to talk about then by all means shoot us an email by visiting our contact page.
Thanks for visiting and we look forward to keeping this area full of helpful information.
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How to contact us
There are several ways to get ion touch with us.
Start by visiting our contact page here. -
Services
SEO - search engine optimisation
SEM - search engine marketing
Media Buying - & creative advertising -
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Markets Online
Zinc Real Estate Noosa
Emerald Resort Noosa